Privacy policy

This Privacy Policy describes how Dear Hobbies which is operated by BREVO LTD (“we,” “our,” “us,” or the “Site”) collects, uses, and discloses your personal information when you visit our website, place an order, use our services, or contact us (together, the “Services”). The terms “you” and “your” refer to any person using the Services, including customers, visitors, and browsers whose information may be processed under this policy.

Please read this Privacy Policy carefully so you understand how we handle your personal information.

Legal basis for processing (UK / EEA)

Where the UK GDPR applies (and where relevant the EU GDPR), we rely on one or more lawful bases, including:

Order fulfilment: processing is necessary for the performance of a contract (UK GDPR Art. 6(1)(b))
Marketing and promotions: processing is necessary for our legitimate interests (UK GDPR Art. 6(1)(f))
Security and fraud protection: processing is necessary for our legitimate interests (UK GDPR Art. 6(1)(f))

Where we rely on consent (for example, certain marketing sign-ups or cookie preferences), you can withdraw that consent at any time.

Updates to this Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our data practices, legal obligations, or operational requirements. Any changes will be published on this page and the “Last updated” date will be revised. Where required, we may also notify you using additional methods.

How and why we collect personal information

We collect personal information to operate, deliver, maintain, and improve the Services. Depending on how you interact with us, we may collect information directly from you, automatically through your use of the Site, and from third parties that help us provide the Services.

In addition to the purposes described below, we may process personal information to communicate with you, improve and secure the Services, comply with legal duties, enforce our terms and policies, and protect our customers and our business.

Information you provide to us directly

We may collect personal information you choose to provide while using the Services, including:

Contact details: full name, shipping and billing address, phone number, and email address
Order information: order history, transaction confirmation details, and delivery preferences
Account credentials: username, password, and security question answers (where applicable)
Customer support information: the content of your enquiries, messages, or communications with our support team

Some parts of the Services require certain information. If you do not provide required information, you may not be able to access specific features or complete certain actions (such as placing an order).

Automatically collected information (usage data)

When you use our Site, we may collect certain information automatically, such as:

Device type and operating system
Browser type and version
IP address and approximate location (derived through technical means)
Pages viewed, links clicked, and actions taken on the Site
Session duration and navigation behaviour

This information may be collected through cookies, pixels, web beacons, and similar technologies (“Cookies”).

Information from third parties

We may receive personal information from third parties that support our Services, including:

E-commerce and hosting platforms such as Shopify
Payment processors that securely handle payments and billing details
Analytics and marketing services that help us understand how visitors use the Site and how campaigns perform
Other service providers acting on our behalf (for example, fulfilment, shipping, and customer support tools)

Any personal information received from third parties is handled in accordance with this Privacy Policy. See also “Third-Party Websites and Links” below.

How we use your personal information

1) Providing our products and services

We use personal information to:

Process orders and payments (legal basis: performance of a contract, UK GDPR Art. 6(1)(b))
Deliver your purchases and manage returns, refunds, or exchanges
Create and manage your account (where applicable) and maintain order history
Send transactional communications (order confirmations, shipping updates, account notices)
Support relevant Shopify-related integrations where needed

Shopify may also process personal information according to its own privacy practices.

2) Marketing and promotions

We may use personal information to:

Send promotional communications (email, SMS, or other methods where permitted)
Show advertising related to our products and Services
Personalise marketing based on your interactions and preferences

Where UK/EU rules require it, we will obtain consent before sending certain marketing communications, and you can opt out at any time (for example, through unsubscribe links).

3) Security and fraud protection

We use personal information to help detect, prevent, and investigate suspicious activity, fraud, misuse, and unauthorised access.

You are responsible for keeping your login details secure. If you believe your account has been compromised, contact us immediately.

For UK/EEA users, where applicable, this processing is based on our legitimate interests (UK GDPR Art. 6(1)(f)).

4) Customer support and service improvements

We use personal information to:

Respond to enquiries and provide customer support
Improve your experience with our Services and Site performance
Maintain our relationship with you

This processing is generally necessary for our legitimate interests in providing support and improving the Services.

Cookies

We use cookies to:

Remember your preferences and login information
Analyse how visitors navigate and interact with our Site
Improve performance and personalisation
Deliver relevant advertising content

Third parties may also place cookies on our Site to assist with advertising or analytics.

We obtain cookie consent through a banner shown on your first visit. Your cookie preferences can be managed or withdrawn at any time using the “Cookie Settings” link in our footer.

Most browsers accept cookies automatically, but you can change your browser settings to disable or delete cookies. Please note that disabling cookies may affect certain Site features and functionality.

When we share personal information

We may share your personal information in the following situations:

With service providers that help us run the Site and Services (for example, shipping, fulfilment, payment processing, customer support, hosting, and analytics)
With business partners involved in advertising or co-branded services (under their own privacy policies where applicable)
With third parties where you instruct us or authorise us to do so (for example, certain integrations)
With affiliated companies under our corporate structure (where applicable)
To comply with law, respond to lawful requests, enforce policies, or protect rights and safety
In connection with a business transaction such as a merger, acquisition, or sale of assets

Key third-party processors (examples)

Google Analytics (analytics)
Klaviyo (email marketing)
Shopify Payments (payment processing)
ShipStation (order fulfilment & shipping)

We do not use or disclose sensitive personal information except where permitted by law or with your explicit consent where required.

Third-party websites and links

Our Site may contain links to websites or services not operated by us. We are not responsible for the privacy practices, content, or security of third-party sites. If you interact with social media features or widgets, information you share may be visible to others and governed by the third party’s policies.

Children’s privacy

The Services are not intended for children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, a parent or guardian may contact us to request deletion.

Data security and retention

We use reasonable safeguards designed to protect personal information. However, no method of transmission or storage is fully secure. Please avoid sending sensitive information through unsecured channels (such as unencrypted email).

We retain personal information only for as long as needed to:

Process transactions and manage accounts
Provide the Services and customer support
Comply with legal requirements
Resolve disputes and enforce agreements

Your rights (UK / EEA)

Depending on your location and applicable law, you may have the right to:

Access the personal information we hold about you
Request deletion of your personal information
Correct inaccurate or incomplete information
Receive a copy of your information (data portability)
Restrict or object to certain processing
Withdraw consent where processing is based on consent
Raise concerns about automated decision-making (where applicable)
Opt out of marketing (for example, via unsubscribe links)

To exercise your rights, contact us using the details provided on our website. We may need to verify your identity before processing certain requests. You may also appoint an authorised agent where permitted by law, provided we can verify authorisation and identity.

Complaints (UK)

If you have concerns about our handling of personal information, please contact us first so we can try to resolve the issue.

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

International data transfers

Your personal information may be processed outside the UK, including by service providers located in other jurisdictions. Where required by law, we use appropriate safeguards for international transfers of personal information.

Need More Information?

FAQs: Visit our FAQs page for quick answers, or send us a message through our Contact Us page.
Customer Service Hours: Monday to Friday 9:00 AM - 5:00 PM UK time (GMT/BST)
Response Time: We aim to reply to emails within 1 business day.